With the rise of audiobook consumption of almost 25% over the last year, you're probably wondering "Who's listening?" Compelling demographic data show younger listeners, split evenly between male and female, who live in slightly larger households (many with children) and command a higher income than before. Audiobook listeners also have more education and buy and read more printed books than non-listeners.* Your audience is there! They're buying your books. Now, give them the option they are asking for.

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* APA's 2006 Consumer Survey